Logo design
A primary logo plus the variations real life demands — icon, horizontal, single-colour and reversed versions, delivered in every format you'll need.
Branding
Brand identity that makes you
instantly recognisable
Logo, colours, typography and templates — a complete visual identity that makes every post, page and flyer unmistakably yours.
What it is
What is brand identity design?
Brand identity design is the visual system that makes your business recognisable — logo, colour palette, typography, templates and guidelines that stay consistent everywhere you show up.
Who it's for
Owner-operated businesses ready to look as professional as the work they do — whether you're launching fresh or outgrowing a DIY look from years ago.
What's included
What you get with brand Identity Design
Colour palette
A defined palette with primary, secondary and accent colours — chosen for your industry and audience, specified precisely so it stays consistent.
Typography system
Heading and body typefaces selected and paired, with clear rules for how they're used.
Brand guidelines
A practical guide documenting your identity — so anyone who designs for you keeps it consistent.
Social media templates
Branded, editable templates for posts, stories and covers, so everyday content stays on-brand without a designer.
Marketing collateral
Business cards, flyers, signage and stationery designed on request within your new identity.
How it works
From a seed of idea to real growth
1
Discovery
Your business, market, competitors and taste — captured in a structured brief.
2
Concepts
Distinct identity directions presented, with rationale for each.
3
Refine
Your chosen direction refined through feedback rounds to final.
4
Deliver
Full file package, guidelines and templates handed over — yours to keep.
For every project we take on, we plant a tree through our own planting programme.
For every project we take on, we plant a tree through our own planting programme.Growing your brand. Growing a greener future.
Growing your brand. Growing a greener future.
Where this fits in our packages
Branded social templates are part of the content design in every package from Momentum up. Full brand identity projects — logo, palette, typography and guidelines — are one-off projects quoted separately, and package clients receive preferential project pricing.
Faqs
Common questions about brand identity design
Identity projects are quoted on scope — a focused logo-and-palette package costs far less than a full identity with guidelines and collateral. Tell us where your business is at and we'll quote options honestly.
A focused logo-and-palette package typically takes two to three weeks. A full identity with guidelines, templates and collateral usually runs four to six weeks, depending on feedback rounds.
You'll receive logo files in every format you'll need — PNG, SVG, PDF and source files where applicable — plus your colour specs, typography choices, brand guidelines and any templates included in your scope.
Yes. If your current mark has equity, we can refine rather than replace — tightening typography, updating colours or creating the missing variations your business needs without starting from zero.
Keep exploring
Related services
Ready to grow with Brand Identity Design?
Tell us about your business and we'll recommend the right starting point — no pressure, no jargon.